![]() ![]() ![]() Nordstrom understood this, and we’re expanding further into 41 stores. “People are coming and discovering us in more elevated places and with more luxurious products. There’s a quickie option at Walmart, and the elevated collection. Sharon’s new line is synonymous with inclusivity and quality and we’re proud to bring that to our customers.”Ĭhuter said the new brand has created excitement for the flagship UOMA prestige collection, which is sold at Nordstrom and Ulta Beauty. Jump to a particular section if you know what. “We’re continuing to evolve Walmart as a beauty destination by expanding our assortment to make wow-worthy brands, like UOMA by Sharon C, accessible to everyone. UOMA Beauty Honey Honey - T2W is described by the brand as 'for olive skin w/ warm undertones.' It is a shade in the Say What Foundation range, which is a liquid foundation with a matte finish and medium-full coverage that retails for 39.00 and contains 1 oz. “Walmart is sharply focused on offering products that excite our customers, so we’re thrilled to be adding UOMA by Sharon C exclusively to our lineup,” said Musab Balbale, merchandising vice president for Walmart U.S. I am delighted to be able to bring a balanced, science-forward, mumbo jumbo-free line into this space.” “Worst of all, clean beauty is the least inclusive space in beauty. It's infused with biomimicry pigments that think like your skin to give it that flawless finish and blurred effect. The long-lasting, weightless, and hydrating formula offers adjustable, vibrant matte coverage. “I’ve always despised the term ‘clean beauty’ and the industry around it – it’s less science and more misinformation, half-truths, and hysteria,” Chuter added. The UOMA Beauty Say What Foundation is available in 6 custom formulas across 51 shades. “We’re stepping away from established beauty norms of being ‘category -led’ and, instead, recognizing the reality that we’re serving a new age of category-agnostic shoppers. “Beauty comes in every color, budget and lifestyle,” Chuter said. UOMA Beauty Fair Lady - T1N is described by the brand as 'for fair skin w/ neutral undertones.' It is a shade in the Say What Foundation range, which is a liquid foundation with a matte finish and medium-full coverage that retails for 39.00 and contains 1 oz. Key ingredients in the foundations include natural watermelon rind extract, cold-pressed green coffee extract, dandelion and daily flower extracts, Vitamin C, and great mullein flower extract, which is known for photoluminescence. We recommend shade Fair Lady - T1N for light plus skin tones with neutral undertones. features natural cleansing oil, Vitamin C serum, volumizing mascara, hybrid lip stain and gloss in six shades and waterless eco-cleansing wipes, created with naturally derived, vegan, cruelty-free sustainable formulas, packaged in 100% recyclable materials with affordable price points ranging from $5.99-$23.99. In addition to foundation, UOMA by Sharon C. ![]()
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